When Anti-Aging Boutique came to Naked Digital, they had a concept and a name. They wanted to be a one-stop shop for your anti-aging needs and start offering one on one consultation with experts to create personal plans for each customer. The website needed a platform for shopping plus communication between consultants and the consumer. But most importantly the site need an intuitive and fun experience for the users to use.
The challenge was not only how to differentiate Anti-Aging Boutique from the vast number of competitors, but how to communicate their passion for healthy living and beauty. Rather than focus on the science of their products, we focused on the personalized experience each consumer would receive. The messaging centered around the consumer focus of the brand. We helped Anti-Aging Boutique communicate their story through brand identity, user-experience, dashboard concepting, and a powerful online experience.
Because they provide personalized and complete anti-aging solutions, we focused on creating a brand that made the consumer feel like the vogue star that has the power to achieve health like a vibrant blooming flower. Being empowered and in control of health and aging is something that is not just fantasy but is a reality for the target market. The visuals needed to be bold, chic, fantastical, and vogue.
We designed a brand identity that is elegant and bold. The color palette and fantastical photography appeals to consumers imagination and the adventurous part of their personality. We used flowers and fantasy photography to visual convey blooming health. This style of visuals combines the values and elements that is Anti-Aging identity and sets it apart from competitors.
E-commerce sites can be straightforward, but with Anti-Aging, it needed more thought to convey the personalized services of everything they provided to the consmer: complete selection of anti-aging products for every areas of aging, beauty consultants to formulate personal regiments, and monthly subscription memberships.
To emphasize the memberships and beauty consultation services we designed special modules and visuals on every page for optimum user experience. And an optimum user experience required us to design a dashboard and interface for beauty consultants and consumers to interact with an intuitive and enjoyable experience. This site leverages bold fantastical product photography accompanied by designed brand elements to bring the consumer a complete brand experience.
– Jody Brickman