Bahamas Junkanoo Carnival is the only carnival in the world to offer an all-inclusive festival on the beach. The festival is thrown by the Bahamas Government Ministry Of Tourism. It’s a staple event that has something to offer everyone and happens every year on two isles of the Bahamas. They came to us in need of a brand refresh that attracted savvy millennial-consumers from the United States and is resilient for the future. The brand offered a complete experience of music, culture and vibes for attendees. They just needed a captivating brand identity that conveys the complete experience the Carnival has to offer.
The Bahamas Junkanoo Carnival new comprehensive brand ties to the history of the islands with the culture it has to offer. The logo draws inspiration from the Bahamas logo and each feather represents every island in the Bahamas. The color palette represents the culture of the island. And the history was conveyed throughout the brand with a unique modern twist. Complementary messaging was crafted to communicate the all-inclusive experience of the three sub-brands Music, Culture, Vibes in an engaging way to savvy millennial-consumers.
During the discovery phase, we researched the Bahamas Junkanoo Carnival and discovered that their branding emphasized all the islands. We set out to create a way to visually communicate not only the primary mother brand but the three sub-brands. The focus was to design visuals that takes cues from their history while giving it a modern edge that to convey the experience of the Bahamas Junkanoo Carnival. To appeal to the savvy consumer the visuals are more graphic based than photographic.
The carnival site needed event information, ticket purchasing and content strategy. We created an intuitive and easy content for enjoyable for the user to quickly find event information and purchase tickets.
From content creation to wireframing to page design, creating a consistent experience in visuals was key. The new brand visuals encouraged creative design in the UX/UI throughout the site.
– Mia Weech-Lange