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BELLA SCIENCES

THE CHALLENGE

Bella Sciences is the only anti-aging companies to offer human stem-cell products in the US that combats aging. Their products are science-based that produce real results.

They approached Naked Digital to create a vibrant, comprehensive brand that would convey vibrancy, health, quality, and beauty. The brand likewise needed to convey science-based solutions with real people, real science, real results—and convey the healthy living experience.

OUR APPROACH

To visually differentiate from other anti-aging companies or solutions, and to instill personality, we investigated vibrant flowers. We tried numerous symbol and color combinations for a vibrant brand system. A vast array of designs were created that communicated vibrant health, science, and beauty.

 

” NAKED DIGITAL HAS BEEN AMAZING TO WORK WITH. WE THINK WITH THE OVERALL STRATEGY PRESENTED TO US PERFECTLY POSITIONED US TO TO BE DIFFERENTIATED FROM THE COMPETITION. THE FINAL PRODUCT WAS A BRAND WE ARE SO PROUD OF! “

– KIMBERLY ZIELINSKI

BRANDING

With the anti-aging industry getting increasingly competitive, we knew the significance of communicating science-based results to stand out from the competition and overcome the skepticism consumers have towards the industry. We built a brand around this message of vibrant health through science. We combined vibrant complementary colors to communicate engery and health.  To communication beauty and science we combined the beautiful lotus with a DNA strand for the overall brand. The mark with the color combination subtly and effectively communicates a vibrant health, science, and beauty without following clichéd conventions.

” THE MARK WITH THE COLOR COMBINATION SUBTLY AND EFFECTIVELY COMMUNICATES A VIBRANT HEALTH AND SCIENCE ELEMENT WITHOUT FOLLOWING CLICHÉD CONVENTIONS. “

SCOPE OF WORK

DISCOVERY & STRATEGY

Baseline Evaluation
Research
Branding Strategy
Experience Strategy
Production Planning

BRANDING

Branding Strategy
Visual Identity and Assets
Lettering
Collateral
Brand Guidelines

COMMUNICATIONS

Messaging, Voice, and Tone
Internal Company Materials
Content Strategy and Production

INTERFACE DESIGN

Information Architecture
User Flow Mapping
Content Strategy
Wireframing and Prototyping
UI Kits and Pattern Libraries
Visual Design
Responsive Design

DEVELOPMENT SOLUTIONS

Front-End Development
Back-End Development
E-Commerce

MULTIMEDIA PRODUCTION

Photography Style Guides