Bella Sciences is the only anti-aging companies to offer human stem-cell products in the US that combats aging. Their products are science-based that produce real results.
They approached Naked Digital to create a vibrant, comprehensive brand that would convey vibrancy, health, quality, and beauty. The brand likewise needed to convey science-based solutions with real people, real science, real results—and convey the healthy living experience.
To visually differentiate from other anti-aging companies or solutions, and to instill personality, we investigated vibrant flowers. We tried numerous symbol and color combinations for a vibrant brand system. A vast array of designs were created that communicated vibrant health, science, and beauty.
– KIMBERLY ZIELINSKI
With the anti-aging industry getting increasingly competitive, we knew the significance of communicating science-based results to stand out from the competition and overcome the skepticism consumers have towards the industry. We built a brand around this message of vibrant health through science. We combined vibrant complementary colors to communicate engery and health. To communication beauty and science we combined the beautiful lotus with a DNA strand for the overall brand. The mark with the color combination subtly and effectively communicates a vibrant health, science, and beauty without following clichéd conventions.