Bleu Palms Real Estate is disrupting the traditional relationship between real estate agents and brokerages. They have created a new brokerage that allows real estate agents to run their own real estate business and order brokerage services ala cart when needed through the Bleu Palms Brokerage at a much more affordable cost. They challenged us to create an experience that elevates Bleu Palms Real Estate from the sea of brokers into a league of their own, while communicating the accessibility, freedom and affordability of their new style of real estate brokerages.
The main focus was to create a visual identity that scales easily for sub-brands as Bleu Palms scaled in size. The new visual identity is evocative of luxury with a rustic tone. The visual combination captures Bleu Palms Real Estate’s dedication to affordable brokerage services for a family of real estate agents with integrity. Messaging centers around freedom, affordability, and a new perspective on how real estate agents can run their business. The overall experience of the website mirrored Bleu Palms Real Estate innovative perspective on real estate brokerage. Combining an interactive user-friendly purchase experience with clean design elements, we’ve created a website that offers the luxury experience that Bleu Palms Real Estate brokerage offers for its real estate agents.
We created an all-inclusive brand experience that is elegant, luxury, rustic, and professional. The perspective of the logo symbol embodies Bleu Palms non-traditional approach to real estate. Paired with the Symbol, the logo gives a subtle nod to the values of the brand.
– CHRISTAN KYLE WATTERS
Bleu Palms is a combination of a real estate and e-commerce website that provides varying brokerage services. These two services have never been combined before to this extent and the challenge required an extensive rethink the e-commerce structure for real estate agents. Because of the unique combination, we sought to make a new interactive and user-friendly experience that both real estate agents and their clients enjoyed using for all their needs. By using whitespace we created a more fresh look and feel with readability and fast navigation. To ensure consistency in the interface, and streamline our design and development process of other pages we developed modulars.