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BLEU PALMS REAL ESTATE

THE CHALLENGE

Bleu Palms Real Estate is disrupting the traditional relationship between real estate agents and brokerages. They have created a new brokerage that allows real estate agents to run their own real estate business and order brokerage services ala cart when needed through the Bleu Palms Brokerage at a much more affordable cost.  They challenged us to create an experience that elevates Bleu Palms Real Estate from the sea of brokers into a league of their own, while communicating the accessibility, freedom and affordability of their new style of real estate brokerages.

Bleu Palms Real Estate logo design West Palm Beach

OUR APPROACH

The main focus was to create a visual identity that scales easily for sub-brands as Bleu Palms scaled in size. The new visual identity is evocative of luxury with a rustic tone. The visual combination captures Bleu Palms Real Estate’s dedication to affordable brokerage services for a family of real estate agents with integrity.  Messaging centers around freedom, affordability, and a new perspective on how real estate agents can run their business.  The overall experience of the website mirrored Bleu Palms Real Estate innovative perspective on real estate brokerage. Combining an interactive user-friendly purchase experience with clean design elements, we’ve created a website that offers the luxury experience that Bleu Palms Real Estate brokerage offers for its real estate agents.

” THE NEW VISUAL IDENTITY IS EVOCATIVE OF LUXURY WITH A RUSTIC TONE. THE VISUAL COMBINATION CAPTURES BLEU PALMS DEDICATION TO AFFORDABLE BROKERAGE SERVICES FOR A FAMILY OF REAL ESTATE AGENTS WITH INTEGRITY. “

BRANDING

We created an all-inclusive brand experience that is elegant, luxury, rustic, and professional. The perspective of the logo symbol embodies Bleu Palms non-traditional approach to real estate. Paired with the Symbol, the logo gives a subtle nod to the values of the brand.

” YOU GUYS ARE AMAZING. THE MINUTE WE SAW THE LOGO CONCEPT WE BOTH SAID ‘THAT’S THE ONE, WE FOUND OUR LOGO’ “

CHRISTAN KYLE WATTERS

INTERACTIVE

Bleu Palms is a combination of a real estate and e-commerce website that provides varying brokerage services.  These two services have never been combined before to this extent and the challenge required an extensive rethink the e-commerce structure for real estate agents. Because of the unique combination, we sought to make a new interactive and user-friendly experience that both real estate agents and their clients enjoyed using for all their needs.  By using whitespace we created a more fresh look and feel with readability and fast navigation. To ensure consistency in the interface, and streamline our design and development process of other pages we developed modulars.

SCOPE OF WORK

DISCOVERY & STRATEGY

Baseline Evaluation
Research
Branding Strategy
Experience Strategy
Production Planning

BRANDING

Branding Strategy
Visual Identity and Assets
Lettering
Collateral
Brand Guidelines

COMMUNICATIONS

Messaging, Voice, and Tone
Internal Company Materials
Content Strategy and Production

INTERFACE DESIGN

Information Architecture
User Flow Mapping
Content Strategy
Wireframing and Prototyping
UI Kits and Pattern Libraries
Visual Design
Responsive Design

DEVELOPMENT SOLUTIONS

Front-End Development
Back-End Development
Real Estate Search System

MULTIMEDIA PRODUCTION

Photography Style Guides